LuckyPops
Mascot and mini-games for kids
Back to overviewFor LuckyPops, we developed a complete digital brand world centered around Lucky, a unique mascot specially designed to captivate young children. From character design to technical implementation, we brought Lucky to life using advanced AI-powered image and video generation, ensuring his appearance and animations remain consistent across every screen.
Around this character, we created a series of interactive mini-games that immerse children in the magical world of LuckyPops. In a point-and-click adventure, players guide Lucky from his bedroom through a mysterious forest and deep into the chocolate factory, collecting chocolate coins and unlocking new scenes along the way. In addition, Lucky Paint encourages creativity through a digital coloring game in which Lucky comes to life with a cheerful animation once the artwork is completed.
The recognizable symbols on Lucky’s tail — a star, clover, and heart — reappear throughout the experience as both gameplay elements and brand identifiers. Supported by a flexible content management system, LuckyPops can easily add new content, allowing the digital world to grow alongside the brand and adapt to seasonal campaigns.
Around this character, we created a series of interactive mini-games that immerse children in the magical world of LuckyPops. In a point-and-click adventure, players guide Lucky from his bedroom through a mysterious forest and deep into the chocolate factory, collecting chocolate coins and unlocking new scenes along the way. In addition, Lucky Paint encourages creativity through a digital coloring game in which Lucky comes to life with a cheerful animation once the artwork is completed.
The recognizable symbols on Lucky’s tail — a star, clover, and heart — reappear throughout the experience as both gameplay elements and brand identifiers. Supported by a flexible content management system, LuckyPops can easily add new content, allowing the digital world to grow alongside the brand and adapt to seasonal campaigns.
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LuckyPops Development of 3d character For their LuckyPops brand, ChocDecor was looking for a way to digitally enchant the little ones. We brought Lucky to life: a mascot that is a deliberate blend of various animal species. A cuddly friend who instantly sparks the imagination. Every design choice has a purpose here. The symbols on Lucky’s tail—star, clover, heart—are not merely decorative. In the online mini-games, they serve as the scoring mechanism and memory cards. To keep Lucky’s expressions and animations razor-sharp and consistent on every screen, we combined AI image generation with smart video generation. A technological feat, perfectly tailored to the needs of tomorrow. Feel free to explore the games and let your heart melt.
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LuckyPops Lucky Hunt game What is a chocolate lollipop without a magical brand experience? LuckyPops wanted to immerse the little ones in the world of mascot Lucky. TopOfMind had the honour of bringing this brand experience to life with an interactive game, developed entirely in-house. The treasure hunt for chocolate coins takes him on a grand adventure.
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LuckyPops Lucky Paint game How do you bring the sweet chocolate world of LuckyPops to life digitally? With Lucky Paint! Their adorable raccoon mascot, Lucky, takes centre stage in this interactive online colouring game. We designed a smooth HTML5 game where children can paint digitally to their heart's content. Thanks to our Backstage management tool, LuckyPops can upload new colouring pages themselves in a flash. A colourful success!