Foodstore

Rebranding for neighbourhood store

Foodstore is that cozy, local neighborhood shop where you still receive a genuinely personal service. TopOfMind provided this local tastemaker with a brand-new brand identity. The visual twist? A logo incorporating a subtle awning: the ultimate symbol of the warmth and charm of yesteryear's corner store. A playful nod to the past, perfectly tailored to the modern consumer and seamlessly carried through the entire brand identity.

Foodstore Design logo TopOfMind developed a 'fresh' logo for this renewed food store, without losing the individuality and authenticity of the business.
Foodstore Shopping bag From now on, you carry Foodstore’s delicious, local products in style. This reusable, eco-friendly bag proudly carries the refreshed brand identity. The red awning in the logo nods to the warmth of the authentic local shop, while you easily carry your groceries home the green way.
Foodstore Paper pen The cap of this pen resembles food packaging, making it an ideal match for Foodstore. What also makes this pen unique is that it is 100% made of paper; and is therefore much more environmentally friendly than the standard plastic writing material. TopOfMind did all the research for this pen, and took care of the design.
Foodstore FoodStore.be Take a bite out of one of the most delicious sandwiches in Roeselare. Foodstore.be’s main goals is to show the gigantic assortment of sandwiches with unique combinations, ranging from Ardennes salami to the “Wayne Rooney” Special, and everything in between. Once your appetite has been stirred, you can place your order online so Francis and his team will prepare your sandwich with the greatest care.