PURE - restyling chocolate packaging
PURE - restyling chocolate packaging

PURE

restyling chocolate packaging

Back to overview
What is a great product without outstanding packaging? PURE is conquering the market with premium chocolate creations that are simply begging to be tasted. To harmoniously unite the various sub-brands and flavour ranges under one strong flag, the chocolate producer needed a strategic restyling. A challenge tailor-made for image builder TopOfMind.
  • PURE Bite & Joy What is more tempting than a crunchy biscuit around a crisp almond or hazelnut, enveloped in a silky-smooth coat of Belgian chocolate? Bite&Joy was looking for a packaging design that translates this intense taste explosion to shoppers on the shelf at a single glance. TopOfMind was given the honour of shaping this mouth-watering restyling.
  • PURE Pure Choc wikkel What is premium chocolate without packaging that makes your mouth water? Pure Choc was looking for a sleek design that seduces at first glance. TopOfMind designed a wrapper that makes two things instantly clear: the flavor, thanks to a vivid color code, and the cocoa percentage, which subtly steals the show. It lets you choose your favorite sin in a single glance. A minimalist look for a maximal taste experience, perfectly tailored to this Belgian gold.
  • PURE Pure Choc flowpack Pure Choc delivers premium Belgian chocolate with a pure mission. But how do you stand out instantly on the crowded chocolate shelves? TopOfMind designed a sleek, minimalist wrapper that leaves no room for doubt. Two elements immediately catch the eye. The sophisticated color code reveals the flavor at a glance, while the cacao percentage shines bright. A clean design, perfectly tailored to the brand’s pure essence. Tastefully packaged, ready to tempt.