ESTL

How do you put the dynamic world of vehicle testing in the spotlight for new recruits, without a costly and time-consuming photoshoot? ESTL, an expert in testing and inspecting tractors and trucks, was looking for a powerful campaign image for their job openings.

We chose an innovative route: AI image generation. No heavy logistics of a live shoot, just heavy machinery rolling across the screen. We created a hyper-realistic image showing technicians meticulously inspecting ESTL’s two core pillars: the tractor and the truck. It is fast, budget-friendly, and perfectly tailored to the company’s technical expertise. A guaranteed way to attract the right profiles who want to help engineer the future.