PURE

CLIENT

What is a great product without outstanding packaging? PURE is conquering the market with premium chocolate creations that are simply begging to be tasted. To harmoniously unite the various sub-brands and flavour ranges under one strong flag, the chocolate producer needed a strategic restyling. A challenge tailor-made for image builder TopOfMind.
PURE - Bite & Joy

Bite & Joy

What is more tempting than a crunchy biscuit around a crisp almond or hazelnut, enveloped in a silky-smooth coat of Belgian chocolate? Bite&Joy was looking for a packaging design that translates this intense taste explos...

PURE - Pure  Choc wikkel

Pure Choc wikkel

What is premium chocolate without packaging that makes your mouth water? Pure Choc was looking for a sleek design that seduces at first glance. TopOfMind designed a wrapper that makes two things instantly clear: the flav...

PURE - Pure Choc flowpack

Pure Choc flowpack

Pure Choc delivers premium Belgian chocolate with a pure mission. But how do you stand out instantly on the crowded chocolate shelves? TopOfMind designed a sleek, minimalist wrapper that leaves no room for doubt. Two ele...