ChoFleur
Branding for Antwerp chocolate brand
Back to overviewMichel and Pieter Verhaert are conquering the market with ChoFleur's bite-sized pralines. TopOfMind had the honor of shaping this blooming dream. The logo depicts the various flavors as colorful petals around a chocolate flower bud. This distinctive octagonal brand identity blooms beautifully across the webshop, the catalog, and the unique gift boxes. Even the points of sale and refrigerators were given a recognizable look. Browse the assortment and let yourself be tempted.
-
ChoFleur Logo & concept Michel and Pieter Verhaert came up with the idea to make chocolates and started with an hemisphere shaped chocolate. They asked TopOfMind to create someting special with that shape AND create a 'different' cuvette. We came up with the idea to make the cuvette as the leaves of a flower, the chocolate with its great perfumes automatically became the flower bud and the hemisphere shape of the chocolate got its purpose... Mission accomplished!
-
ChoFleur Corporate identity A new name is part of a complete branding process. TopOfMind created a pure and recognizable style that is extended throughout their communication.
-
ChoFleur Publications A powerful campaign image and a new corporate identity were applied to all the on-line & off-line communication, up to the decoration of the showrooms. All in one recognizable style and vision.
-
ChoFleur Catalogue An octagon is used as basic shape for all of ChoFleurs packaging and catalogs.
- ChoFleur ChoFleur.com Experience a voyage around the world in 36 flavours! Browse through this extremely detailed website and find your favourites in the assortment of heavenly bite-size filled chocolates. Want to be surprised by this flavour sensation? Visit the webshop and indulge yourself with these unique artisan chocolate pralines, with flavours from all over the world.