For their LuckyPops brand, ChocDecor was looking for a way to digitally enchant the little ones. We brought Lucky to life: a mascot that is a deliberate blend of various animal species. A cuddly friend who instantly spar...
CLIENT
LuckyPops
Next clientFor LuckyPops, we developed a complete digital brand world centered around Lucky, a unique mascot specially designed to captivate young children. From character design to technical implementation, we brought Lucky to life using advanced AI-powered image and video generation, ensuring his appearance and animations remain consistent across every screen.
Around this character, we created a series of interactive mini-games that immerse children in the magical world of LuckyPops. In a point-and-click adventure, players guide Lucky from his bedroom through a mysterious forest and deep into the chocolate factory, collecting chocolate coins and unlocking new scenes along the way. In addition, Lucky Paint encourages creativity through a digital coloring game in which Lucky comes to life with a cheerful animation once the artwork is completed.
The recognizable symbols on Lucky’s tail — a star, clover, and heart — reappear throughout the experience as both gameplay elements and brand identifiers. Supported by a flexible content management system, LuckyPops can easily add new content, allowing the digital world to grow alongside the brand and adapt to seasonal campaigns.
Around this character, we created a series of interactive mini-games that immerse children in the magical world of LuckyPops. In a point-and-click adventure, players guide Lucky from his bedroom through a mysterious forest and deep into the chocolate factory, collecting chocolate coins and unlocking new scenes along the way. In addition, Lucky Paint encourages creativity through a digital coloring game in which Lucky comes to life with a cheerful animation once the artwork is completed.
The recognizable symbols on Lucky’s tail — a star, clover, and heart — reappear throughout the experience as both gameplay elements and brand identifiers. Supported by a flexible content management system, LuckyPops can easily add new content, allowing the digital world to grow alongside the brand and adapt to seasonal campaigns.
Lucky Hunt game
What is a chocolate lollipop without a magical brand experience? LuckyPops wanted to immerse the little ones in the world of mascot Lucky. TopOfMind had the honour of bringing this brand experience to life with an intera...
Lucky Paint game
How do you bring the sweet chocolate world of LuckyPops to life digitally? With Lucky Paint! Their adorable raccoon mascot, Lucky, takes centre stage in this interactive online colouring game. We designed a smooth HTML5...